mashashelemina@mail.ru
Objective: To scale social media reach and transform social platforms into a revenue-driving sales channel impacting core business KPIs
BeFit — a top-3 ready-to-eat meal delivery service in Russia (₽1B+ in annual revenue)
Grew Instagram followers organically from 6,000 → 16,000, reaching 700,000 monthly impressions
Increased annual company revenue by 10%
Implemented a Salesbot-driven DM funnel that doubling conversion rates (2×)
Launched a branded Telegram channel from 0 → 2,000 subscribers with 38% engagement rate
Built and scaled influencer marketing, achieving 142% ROI
Launched a branded YouTube channel from 0 → 1M reach in 6 months
Key Responsibilities:
— Managed and led a 4-member creative team
— Developed and executed the core growth and channel strategy
— Owned quarterly and monthly planning, including KPI and OKR setting
— Analyzed and optimized performance metrics (CPA, ROI, LTV, CTR, conversion rates) across the full funnel
— Managed influencer marketing and seeding campaigns, including paid placements in Telegram channels
— Sourced, briefed, and onboarded external contractors, managing workflows and documentation
— Implemented AI tools to streamline content production and reduce time-to-publish
— Built viral partnership integrations to drive organic growth
— Developed and executed the core growth and channel strategy
— Owned quarterly and monthly planning, including KPI and OKR setting
— Analyzed and optimized performance metrics (CPA, ROI, LTV, CTR, conversion rates) across the full funnel
— Managed influencer marketing and seeding campaigns, including paid placements in Telegram channels
— Sourced, briefed, and onboarded external contractors, managing workflows and documentation
— Implemented AI tools to streamline content production and reduce time-to-publish
— Built viral partnership integrations to drive organic growth
Increased annual company revenue by 10% by turning SMM into a key customer acquisition and conversion channel
Scaled organic Instagram reach from 2K to 700K monthly impressions and grew followers by 167% (6K → 16K)
Led hypothesis testing, funnel and lead magnet development, coordinating external contractors
Produced high-retention, share-worthy content that drove organic growth
Produced high-retention, share-worthy content that drove organic growth
Launched a branded Telegram channel from 0 → 2,000 subscribers with a 38% engagement rate
Developed and executed a brand media strategy for Telegram: content pillars, hypothesis testing, and contractor management
Turned Telegram into the primary SMM sales channel for new customer acquisition
Organized influencer collaborations to drive branded demand and social-driven sales
Handpicked sports and health influencers based on performance analytics and forecasted ROI
Achieved 142% ROI, despite rising social media advertising costs
Launched a YouTube channel from scratch, reaching 1M views within 6 months through a structured, platform-driven content strategy