mashashelemina@mail.ru
Objective: To launch a new brand product in the Uzbekistan market and to increase social media reach during the campaign period
Oriflame Uzbekistan — a brand specializing in color cosmetics, fragrances, and wellness products
Within 1.5 months of the launch campaign, achieved 195% organic reach growth (from 5,600 to 10,900)
Key Achievements:
Increased target audience engagement by 711%
Key Responsibilities:
- Development of a content strategy for product launch campaigns
- Automation of customer communications through a Direct messaging funnel
- Collaboration with bloggers and key opinion leaders (1M total reach)
- Automation of customer communications through a Direct messaging funnel
- Collaboration with bloggers and key opinion leaders (1M total reach)
Within 1.5 months of the launch campaign, organic audience reach increased by 195% (from 5,600 to 10,900) driven by content
Target audience engagement increased by 711% (via UTM links, calls, and messengers)