mashashelemina@mail.ru
Objective: To launch the brand’s social media from scratch, generate initial reach, and turn SMM into a revenue-driving sales channel
Simply Meal — a budget-friendly meal delivery service in Moscow and Saint Petersburg (annual revenue under ₽50M)
Grew organic Instagram reach from 0 to 50,000 monthly impressions
Key Achievements:
Scaled a Telegram channel from 0 to 1,000 subscribers
Launched a UGC content production engine with creator partnerships, increasing content output and reducing CPA
Generated the first sales through social media
Key Responsibilities:
- Led cross-functional creative teams to deliver high-performing social media campaigns
- Developed and executed social media marketing strategies
- Created high-performing, shareable content
- Tracked and optimized KPIs for growth
- Managed influencer marketing on Instagram
- Executed paid promotions across Telegram
- Developed and executed social media marketing strategies
- Created high-performing, shareable content
- Tracked and optimized KPIs for growth
- Managed influencer marketing on Instagram
- Executed paid promotions across Telegram
Built and launched a UGC content production pipeline with creators to generate viral short-form video and drive organic traffic acquisition
Developed and implemented a Telegram channel growth strategy, scaling the audience from 0 to 1,000 subscribers
Performed in-depth audience research, hypothesis testing, and subscriber reactivation campaigns. Positioned the
Telegram channel as the main social acquisition channel for new customers
Telegram channel as the main social acquisition channel for new customers